I just wanted to take some time only a few days away from the election to talk about Design strategies. Im currently enrolled in a Typography class and it has opened my eyes to different views on type and design. Above I pictured the signs for both view on the very controversial gay marriage Prop 8 (in California). If you knew nothing of the background behind the prop which one would you vote for? Most likely yes on 8. Even though Lime green is my favorite color thats about all the designer for the NO sign did right. He used a Sans Serif font which normally is meant to get lost in the background. He also used all capitol letters which should come off as bold but with the pastelish colors it just becomes a big blur. The Yes on 8 designer use a bright yellow to gain the audiences attention. They even incorporated a caricature of a family and they look pretty happy dancing around. Over all this sign grabs my attention a lot quick and more effective then the No sign. Basically I'm saying you have to go out there and learn what these props are about. Educate yourself before you vote. Don't vote based on what looks prettier because you might not get what you want.
Also head over to The Hundreds blog. Bobby Hundreds did a in depth look at the Obama logo, which i have always thought was a genius logo. Simple but effective and Bobby Hundreds does a great job of explaining it.
-Gally
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